Senior Instructional Designer

Senior Instructional Designer

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

Why we're hiring: WPP's transformation into an AI-enabled marketing powerhouse requires a fundamental shift in how our employees learn and work. The WPP Open Change and Enablement team drives this change, ensuring our people and agencies can deliver exceptional results. We're seeking a Senior Instructional Designer to lead this learning revolution, designing highly effective, engaging, and behaviorally informed learning experiences focused on AI ways of working and our Agentic E2E vision.

What you'll be doing: As a Senior Instructional Designer, you'll leverage learning science and innovative methodologies to design and deliver transformative learning experiences for our new AI-enabled marketing platform. You'll execute instructional design projects, optimizing every touchpoint for immediate application, performance improvement, and organizational change, enhancing both Client and Employee Experience. You'll collaborate closely with researchers for data-driven design.

You Will:

• Design Performance-Driven Learning Ecosystems: Contribute to the end-to-end design of dynamic learning ecosystems that prioritize just-in-time support, workflow integration, and performance enablement for our AI platform. Apply advanced learning theories to create impactful solutions, shifting from traditional training to continuous, embedded learning. Design diverse modalities (micro-learnings, performance support, e-learning) tailored for rapid upskilling and continuous improvement, proactively identifying AI-related skill gaps.
• Drive Strategic Collaboration & Integration: Collaborate with Behavioral Designers to integrate motivational strategies and nudges, driving engagement. Partner with Service Designers to ensure seamless platform adoption and ongoing utilization, making learning an invisible part of the workflow. Champion embedding micro-learnings directly into workflows for upskilling and platform fluency. Leverage insights from dedicated researchers (analytics, user research, performance data) to inform design.
• Design and implement learning experiences in the workflow: (Just in time, micro learning) optimizing the experience for better adoption.
• Measure Impact & Optimize: Evaluate learning interventions through robust assessment, focusing on performance outcomes, skill gap reduction, and workflow efficiency. Contribute to defining and tracking KPIs related to platform fluency and the direct impact of learning on new ways of working, ensuring continuous optimization.

Reporting To: Lead Instructional Designer (who reports to the Senior Director, Strategic Design). Team: Change and Enablement Location: Berlin or London.

What you'll need:

• Experience in Instructional Design, Performance Consulting, or Instructional Architecture, with a proven track record in large-scale enterprise technology rollouts or organizational transformations focused on performance improvement.
• Extensive experience with authoring tools and LMS/LXP, particularly integrating learning into workflow tools.
• Deep expertise in adult learning principles, performance support methodologies, and instructional design models for global enterprise change, with a focus on just-in-time and workflow learning.
• Exceptional content development, writing, editing, and visual design skills for creating compelling, immediately applicable learning materials.
• Proven ability to translate complex technical information (especially AI ways of working, Agentic E2E vision) into clear, engaging learning experiences that address skill gaps and enhance Employee/Client Experience.
• Strong understanding of leveraging learning analytics, performance data, and research findings to inform design and identify skill needs, with experience collaborating with research teams.

Who you are:

You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures for our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we'll give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.