Senior Product Executive - Emmc

Emm Product Line Leadership

Own and lead the eMMC product line end-to-end — from chipset strategy and supply-chain planning to market positioning and sales direction. This role is not execution-only. This role is expected to anticipate market shifts, define strategy early, and stabilize the entire supply chain through clear product and capacity planning.

Key Responsibilities

1. Product & Strategy Leadership

• Define eMMC product roadmap at chipset / controller level, not just SKU level
• Anticipate market shifts (NAND cycles, controller EOL, process migration, geopolitical risk)
• Decide mainstream strategy (capacity, controller, NAND type) to reduce fragmentation
• Translate strategy into clear direction for sales, procurement, and manufacturing
• Act as the single point of accountability for eMMC business performance

2. Supply Chain & Material Planning

• Lead long-term material planning (NAND, controller, PMIC, substrate)
• Balance buffer strategy (FG vs component level) to ensure supply stability
• Work closely with procurement to lock supply early before shortages
• Ensure BOM stability, lifecycle planning, and risk mitigation

3. Sourcing & Partnership Development

• Source and manage controller vendors, NAND suppliers, OSAT, EMS
• Build strategic partnerships, not transactional sourcing
• Evaluate second sources and alternates to reduce single-point risk
• Work with partners on roadmap alignment and long-term commitments

4. Manufacturing & Execution Knowledge

• Understand manufacturing flow: wafer → die → package → assembly → test
• Work closely with factories on yield, test coverage, qualification planning
• Drive manufacturability-aware product decisions
• Align engineering, QA, and operations for smooth execution

5. Market & Semiconductor Insight

• Maintain deep understanding of:
• NAND supply/demand cycles
• Controller roadmap and technology shifts
• eMMC market trends (automotive, industrial, consumer, legacy)
• Provide market intelligence to leadership and sales
• Ensure product decisions are market-driven, not reactive

6. Business & Sales Enablement

• Set product direction for sales — what to sell, what to push, what to avoid
• Enable sales with:
• Clear positioning
• Migration paths
• Qualification strategy
• Ensure sales execution aligns with product and supply strategy
• Prevent ad-hoc deals that destabilize supply or roadmap