Marketing Coordinator, Executive Education, Yale School Of Management

Marketing Coordinator

The Yale School of Management (SOM) seeks a Marketing Coordinator to support the Executive Education team and help advance SOM's mission of educating leaders for business and society. Reporting to the Director of Marketing and working closely with the Managing Director of Digital Learning and Strategic Initiatives, this role is a key contributor to the planning, execution, and optimization of marketing initiatives across Executive Education programs.

The Marketing Coordinator will collaborate across teams to produce compelling marketing assets, support digital and in-person engagement efforts, and ensure the effective use of marketing technologies and data. This position is ideal for a detail-oriented, creative, and collaborative marketer who is eager to grow their skills while contributing to high-impact programs that serve senior leaders and organizations worldwide.

*Creative writing sample is required during time of application.

*Cover letters are strongly preferred.

Essential duties include:

• Support the timely compilation, production, and distribution of marketing and communications assets.
• Execute social media efforts through understanding of evolving social media technologies.
• Maintain marketing automation platforms.
• Ensure all prospect and participant records are accurate and up to date.
• Support in-person and digital community engagement strategies.
• Support events and webinars through event coordination, public speaking, and promotions.
• Conduct marketing, competitive, trend, and consumer research.
• Maintain and enhance marketing metrics reports and dashboards.
• Contribute to the development and improvement of innovations and marketing.
• Develop strong working relationships with the university, vendors, international stakeholders, faculty, and clients.
• Improve and systematize documented operating processes and administrative protocols.

Required skills and abilities include:

• Proficiency with Windows and Microsoft Applications.
• Proficiency with existing social media tools.
• Excellent project and time management skills.
• Firsthand experience with Generative A.I. tools.
• Understanding of CRM segmentation and data hygiene best practices.
• Superior interpersonal skills.
• Possesses a positive and can-do attitude.
• Proven organizational skills.
• Excellent written and oral communications skills.
• Ability to learn quickly and respond to shifting priorities.

Preferred education and experience include:

• Global program experience.
• Experience with email automation and client relationship management software.
• Proficiency with graphic design software.
• Basic HTML/CSS.
• Experience managing major corporate client relationships and/or events.
• Global orientation, experience working across countries and regions, and fluency in more than one language.