Online Marketing Manager, YUP

Online Marketing Manager

Working at Yale means contributing to a better tomorrow. Whether you are a current resident of our New Haven-based community- eligible for opportunities through the New Haven Hiring Initiative or a newcomer, interested in exploring all that Yale has to offer, your talents and contributions are welcome. Discover your opportunities at Yale!

Salary Range $65,000.00 - $101,000.00

Principal Responsibilities

1. Works with leadership to develop an online marketing strategy that fits with Press objectives. Participates in relevant staff meetings, including launches, marketing meetings and author/agent discussions, and contributes online marketing information and updates to executive reports, as needed.
2. Oversees all North American social media outreach, implementing online marketing campaigns for lead general interest frontlist, key backlist, and academic/course books.
3. Manages the production of multimedia content, including video, podcasts, online banner advertisements, and D2C email campaigns, and accompanying supervision of the work of graphic and web designers, student interns, printers, video producers and photographers, among others.
4. Manages and develops blog and podcast content to deliver "Publisher's Voice" to various audiences, including consumer and media, and drives audience engagement, creating compelling story ideas and narratives, producing written or recorded content.
5. Manages relationships with external media sources as well as internal key stakeholders, including editors, publicists, marketers, and others, with a clear understanding of stakeholder goals.
6. Advises authors on online marketing strategy, exhibiting a high degree of professionalism and judgment to align their online efforts with YUP's established digital channels.
7. Establishes timely and accurate metrics for online marketing programs/campaigns that enable YUP to focus on the largest return on investments.
8. Manages assigned budget to determine best allocation of online marketing resources across different promotion vehicles.
9. Develops and maintains regular contact with online media representatives in multiple disciplines, in coordination with the Press' Publicity Department.
10. Stays on top of trends and movements in the digital marketplace, through research, attendance at relevant conferences, and facilitation of relationships with others in the online marketing domain.

Required Education and Experience Bachelor's Degree plus 4 years or more experience in online marketing, book publishing, or public relations or a combination of education and experience. Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography, and video.