Growth Experience Team Lead

Growth Experience Team Lead

Yodeck is a fast-growing Software-as-a-Service (SaaS) company that is laser-focused on disrupting the $23B digital signage industry. Yodeck's affordable, easy-to-use, and feature-rich solution has been developed to democratize digital signage and empower with it any and every business around the world. Yodeck was first introduced in 2016 and now powers over 160,000 screens across every type of business from restaurants and retail stores, to schools, stadiums and conference halls. Yodeck is now in the top 5 of digital signage SaaS platforms in the world, and we are looking for curious and smart people to drive even faster!

We're hiring a Growth Experience Team Lead to drive the end-to-end customer experience - championing intuitive UX/UI designs, maximizing the returns from conversion rate optimization (CRO) initiatives and ensuring a fluid customer journey strategy.

You will focus on user-centered approaches, with in-depth experimentation and co-operation with the other teams, turning the signals from funnel analytics to move core metrics.

Map customer journeys from discovery → engagement → evaluation → purchasing → growth → advocacy, across each of our GTM motions (direct, channel, self-serve and sales-assisted).

You will prioritize high-impact UI/UX and run experiments that both increase conversion and shorten the time-to-value for prospects, through to paying customers.

Responsibilities:

• Oversee the end-to-end customer journey, working closely with the Marketing and Product Growth teams to translate business goals into measurable improvement
• Strong focus on the web based customer customer touchpoints to design high-impact UI and interaction flows (Figma/Sketch), delivering production-ready specifications
• Lead hypothesis-driven Conversion Rate Optimization (CRO): hypothesize, design and run A/B and multivariate tests; analyse the results and iterate to gain meaningful gain
• Build dashboards and run funnel analysis (GA4, HubSpot etc), to identify conversion bottlenecks and activation gaps at key touchpoints in the customer journey
• Conduct qualitative research (user interviews, usability tests, session replay analysis) and quantitative analysis to validate hypotheses and inform design decisions
• Create and maintain the customer journey maps, experiment briefs, success metrics, and a roadmap of experiments and UX initiatives
• Collaborate closely with Product, Marketing, Rev Ops, Revenue, Support, and Engineering to align on definitions, activation criteria and experiment rollout
• Ensure accessibility and performance best-practices are met for conversion-critical pages/flows. Communicate learnings and impact clearly to stakeholders
• Over time, build out a growth experience team to increase the velocity and depth of tests across the key touchpoints across the customer journey
• Your key interactions will be: Product Growth, who own the in-product user experience, together with the Marketing Design and Web Development and Lifecycle Marketing.