Marketing Data Analyst (m/w/d)

Marketing Data Analyst

We're looking for a Marketing Data Analyst to join our Growth department and drive analytical excellence across paid marketing, experimentation, and forecasting.

You'll be the go-to data partner for performance marketing, helping us scale efficiently while improving decision quality, campaign ROI, and long-term subscriber value. This is a hands-on individual contributor role for someone who thrives on turning data into clear insights, recommendations, and measurable impact.

What You'll Do

• Own performance marketing analytics across Google, Meta, and emerging channels — connecting acquisition data to subscription and LTV outcomes.
• Build and evolve MMM (Marketing Mix Modeling) and support the development of predictive LTV/CAC models, collaborating with our central data science team.
• Design and evaluate experiments to measure campaign incrementality, creative impact, and pricing or paywall changes.
• Partner closely with the Performance Marketing team to shape daily spend decisions and quarterly growth planning.
• Translate analytical insights into actionable recommendations for Performance, ASO, Monetization, and CRM functions.
• Develop robust dashboards and reports for marketing and leadership, ensuring the right metrics drive action.
• Contribute to building a data-driven experimentation culture within Growth.

Who You Are

• 4–6+ years of experience in performance marketing analytics or growth analytics for consumer apps or subscription businesses.
• Deep understanding of marketing attribution, MMM, A/B testing, and cohort-based LTV analysis.
• Advanced skills in SQL and proficiency with Python, R, or similar analytical environments.
• Experience working with marketing platforms (Google Ads, Meta, TikTok, etc.) and BI tools (Looker, Tableau, or equivalent).
• Solid grasp of statistical methods and data storytelling — you make complex results clear and actionable.
• Comfortable collaborating cross-functionally and presenting insights to both marketing and product stakeholders.
• Hands-on, curious, and outcome-oriented — you care about impact more than vanity metrics.

Nice to Have

• Experience in mobile subscription or freemium app environments.
• Familiarity with Braze, AppsFlyer, or Adjust data pipelines.
• Understanding of creative testing frameworks and campaign incrementality.
• Exposure to data visualization and automation in modern growth stacks.

Why You'll Love It Here

• A chance to influence how millions learn and play music worldwide.
• A high-impact role at the intersection of marketing, data, and product.
• Hybrid work setup in our Berlin hub with a collaborative, ambitious Growth department.
• Competitive compensation and opportunities for personal growth in a scaling company.

Send us your application and CV (in English). Or get in touch with us through our Talent Acquisition Partner lis@yousician.com. Let's make the world a more musical place together! #rockon

Yousician is the world's largest music-tech company, with millions of users worldwide. Based in Helsinki, Finland, Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician, the #1 platform to learn and play music, makes learning fun, easy, and more accessible for everyone. Yousician's innovative, award-winning technology listens to you play and gives instant feedback. With interactive, gamified lessons and songs, and courses by world-famous artists like Metallica and Jason Mraz, Yousician empowers people to play music they love. GuitarTuna, the #1 tune-and-play app (iOS, Android, WP), has won numerous international business awards, including WIRED's hottest Finnish start-up, SXSW, Midem, Launch.edu, and educational awards such as Sunday Times 'World's best apps' and Best European Learning Game. Today Yousician employs 100+ professionals from nearly 30 nationalities. We're hiring, so come join our amazing team and help us make the world a more musical place!

At Yousician, we're on a mission to make musicality as common as literacy, and key to that is building a team as diverse as the people we serve. As part of our ongoing journey towards building a diverse, equitable and inclusive culture and in accordance with our core values, we welcome applications from all individuals, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. People with severe disabilities will be given preference if equally qualified.

If you have a disability, special needs, or require any specific needs or support during the application process, please feel welcome to inform us and we'll gladly provide the support you need during the application and interview process.

We're here to make music more accessible and that includes the path to joining our team.

Here at Yousician, we take your privacy seriously. We only process your personal data for recruiting purposes. You can read more about candidate privacy in our Privacy Notice.