Staff Paid Media Marketing Manager

Paid Media Staff Marketing Manager

Come join the marketing team as a Paid Media Staff Marketing Manager in the ProConnect Tax Group, one of Intuit's most successful business divisions. We serve tax professionals with the #1 cloud-based tax preparation software and robust desktop tax preparation software offerings. We are looking for a creative and innovative paid media marketer to join our team and revolutionize the way we go to market!

You will co-develop the media strategy and scale initiatives to drive awareness, consideration and conversion of our professional tax products which include ProConnect Tax Online, Lacerte, ProSeries, and Intuit Accountant Suite.

You will be responsible for leading paid media for the business which includes overall planning, forecasting and optimization across all of the performance marketing channels to profitably acquire customers and deliver best-in-class E2E experiences that delight accountants across the product portfolio.

Responsibilities

• Build and execute a holistic performance marketing strategy with the internal digital marketing team and an external media agency
• Lead agency partners spanning all aspects of performance marketing including; Paid Search, SEO, Paid Social, Brand/above the line media advertising, Mobile, Programmatic and CRO
• Execute and continuously optimise against brand and performance marketing channels with a focus on data driven innovation to drive volume growth while decreasing CPA
• Responsible for allocating, investing and optimizing a significant media budget across all channels from top-of-funnel to bottom-of-funnel to meet performance and brand building goals
• Utilize data-driven methodology, analysis and measurement to improve effectiveness and efficiency across all marketing channels
• Work closely with your analytics, business operations and intelligence partners to build a world-class performance marketing engine across tracking, attribution, automation and optimization
• Innovate and implement test and learn strategies and drive scalable results
• Strong analytical approach to acquisition funnel metrics, measurement and campaign performance
• Evolve and plan the business across a 3-year horizon

Qualifications

• 8+ years managing B2B paid media budgets with a track record of pipeline creation
• Proven experience of successfully planning and launching high profile integrated marketing campaigns for top brands, including brand campaigns, with hands-on experience with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, and Meta Ads Manager
• Proven experience managing agency relationships
• Track record of growing marketing investment on a measurable basis (CPA, ROI, MMM, etc.) at scale
• Strong leadership and communication skills to drive recommendations, articulate trade-offs and communicate plans to senior executives
• Willingness to be deep in the details while also being able to create and communicate higher level strategy
• Ideal candidate has experience marketing B2B SaaS based offerings, AMB experience a bonus
• Experience with using and building AI-driven marketing tools, workflow automation and AI powered creative systems (dynamic content generation, automated asset production, experimentation tooling) that enable rapid, personalized campaigns across multiple channels.
• Experience with keyword strategy, audience targeting, and bid automation and attribution is required

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: