Senior Product Manager

Senior Product Manager

The Opportunity: We are looking for a Senior Product Manager to lead development and growth of our Loyalty program across our platforms (web and installables). In this role, you will partner closely with the Loyalty strategy team to define and deliver initiatives that increase customer engagement, build repeat behaviors, and grow long-term loyalty. You will own the Loyalty product roadmap and help build the foundational tooling that powers loyalty and rewards-driven experiences across all channels, working cross-functionally to ensure scalable, measurable impact.

Key Responsibilities:

• Develop and execute a product roadmap for Loyalty, balancing near-term delivery with long-term strategic innovation.
• Work closely with the Loyalty Program Manager to align product execution with program design, customer journeys, and commercial objectives.
• Champion user-centric, outcome-driven prioritization, delivering rapid MVPs, iterating quickly, and pivoting based on customer feedback.
• Build and scale the loyalty platform: partner with Engineering to define APIs, experimentation frameworks, and tooling that enables scalable experiences across app, web, email, and browser extension.
• Collaborate with CRM, CDP, and Data Science teams to deliver targeted engagement strategies and data-driven loyalty initiatives across key lifecycle touchpoints.
• Define and track key success metrics, measuring conversion, engagement, and customer lifetime value, and optimize based on insights.
• Stay ahead of loyalty, rewards, gamification and engagement trends, evangelizing best practices and driving innovation.
• Identify and evaluate emerging platforms, partnerships, and capabilities that can be leveraged to future-proof loyalty strategies.

Job Qualifications:

• 5+ years of product management experience, preferably in e-commerce, marketing tech, or loyalty/rewards programs.
• Strong analytical mindset with experience using data to inform product decisions.
• Ability to balance multiple initiatives, navigate ambiguity, and drive results in a fast-paced environment.
• Excellent stakeholder management and communication skills, with the ability to align cross-functional teams around shared goals.
• Passion for improving customer retention and loyalty through strategic product initiatives.
• Preference for experience working with CRM platforms and CDPs (e.g., Braze, HighTouch) to drive personalized engagement strategies.