Creative Strategy - Performance Marketing - 4 Month Contract

Creative Strategy - Performance Marketing - 4 Month Contract

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Zynga is looking for a Contractor to join our global marketing team for 4 months to drive User Acquisition creative strategy across our portfolio of live games: Words with Friends, Zynga Poker, Harry Potter: Puzzles & Spells, Game of Thrones: Legends & more!

This temporary role will require a mix of creative and performance marketing experience. The ideal candidate has experience in the mobile game industry, a working knowledge of the levers that drive creative KPI improvement in user acquisition campaigns, and an understanding of the F2P mobile games business.

If you can commit to a vision for a creative strategy that innovates beyond optimization, favors the discovery of new practices over best practices, and is informed by historical data and competitive research, then please continue reading!

Responsibilities:

Per Cadence (6 weeks)

• Analyze UA creative performance and competitor creative trends to develop insights and identify opportunities that can be used to improve creative KPIs
• Lead creative planning discussions and decision-making
• Align with Product Marketing, ASO, and Product stakeholders to identify opportunities that benefit from UA creative support
• Collaborate with art leads to develop concepts that explore creative opportunity spaces
• Review and guide briefing with feedback specifically aimed at ensuring ads effectively execute against strategic objectives
• Define KPI targets for creative initiatives
• Ensure timely delivery of new creatives to UA

Monthly

• Provide updates to cross-functional stakeholders on UA creative strategy and production
• Package past work into digestible case studies that level up team-wide creative knowledge
• Guide and feedback monthly competitor research projects produced by Art teams

Weekly

• Attend meetings with UA, Art, Production, & Analysts to track production, UA performance, and creative needs/priorities

Ad-Hoc

• Lead creative strategy & production initiatives from conception to completion outside the scope of normal creative production
• Identify and implement process improvements across creative planning functions
• Define creative reporting needs